Newsletters

Every few months, I will write an informative, short article that presents a new approach to business strategies, offers an explanation of basic questions I've been asked in my consulting, or introduces new research in 21st century business practices. If you'd like this newsletter emailed to you monthly, or if there is a question you'd like me to address in a future newsletter, please contact me ! I look forward to hearing from you.

Thanks for your interest!

Spring, 2005 (April)

Balancing on the Wire: Storyweaving Connects You with Your Customers

When consultants ask "Who is your ideal client?" it's not always easy to answer. We all have an idea in our minds, based on our current clients and the imagined communities we want to reach. Identifying the characteristics of this list, and naming our ideal client can be a useful exercise. But what do we do next? Find a way to tell the good story that attracts your ideal customers. more...

Winter, 2005 (January)

Turning Transitions into Triumph: Face the Music and Dance

The classic Fred Astaire number, "Let's Face the Music and Dance" offers a great philosophy when it comes to confronting the large and small shifts every company must make as it evolves. It may sometimes feel grim to "face the music" and admit that something has to change. Shift that paradigm for a moment; imagine the power of turning necessary change into a dance. more...